The NEW 2024 Ford Transit Custom MSRT: A Revolutionary Blend of Style, Power, and Utility

The unveiling of the Ford Transit Custom MSRT marks a pivotal moment in the evolution of mid-sized vans. This isn’t just another version of the already popular Ford Transit Custom; it’s a radical reimagining that bridges the gap between the utility of commercial vehicles and the exhilarating performance and design of sports cars. The result of a unique partnership between automotive giant Ford and MS-RT, a motorsport specialist with deep roots in rally racing, this vehicle redefines what a commercial van can be. It promises to captivate both the traditional van user and the driving enthusiast, offering an unmatched blend of functionality, style, and performance.

Background of Ford and MS-RT Collaboration

This innovative collaboration between Ford and MS-RT is a fusion of practical engineering and racing excellence. MS-RT, born from the world-renowned M-Sport rally team, brings its competitive edge and design prowess to the dependable and versatile platform of the Ford Transit Custom. The aim is to create a vehicle that excels in its traditional roles – be it cargo transport or serving as a mobile workspace – while also delivering a level of driving enjoyment and aesthetic appeal typically reserved for passenger cars. This partnership underscores a shared vision to elevate the everyday driving experience, merging M-Sport’s racing heritage with Ford’s engineering expertise to create something truly special in the commercial vehicle segment.

Ford Transit Custom MSRT Exterior Design and Features

The exterior of the Ford Transit Custom MSRT immediately sets it apart from its more conventional counterparts. It embodies a boldness and aggression inspired by the world of motorsport, featuring an enhanced body kit that includes not just aesthetically pleasing but aerodynamically functional elements like enlarged bumpers, a striking front splitter, and sleek side skirts. These modifications, along with a pronounced rear diffuser and an attention-grabbing roof spoiler, not only augment the van’s visual appeal but also contribute to improved handling and stability. The addition of 19-inch alloy wheels, which broaden the vehicle’s stance by 50mm, further accentuates its dynamic and commanding presence on the road.

Interior Upgrades

The interior of the MSRT variant doesn’t hold back on sporty flair either. It offers an immersive driving environment that balances comfort with performance. The seats, a standout feature, are designed to provide support during spirited driving; they are upholstered in a premium faux leather and suede combination, detailed with MS-RT branding and distinctive blue stitching. This same attention to detail is evident on the specially designed sports steering wheel, which features a blue top-centre marking for a quick visual reference of the wheel’s position – a nod to racing traditions.Whether opting for the standard three-seat configuration or the five-seat Double Cab-in Van setup, drivers and passengers alike are treated to an interior space that feels both upscale and exhilarating.

Performance Enhancements

The heart of the Ford Transit Custom MSRT lies in its diverse and powerful engine lineup, designed to cater to a wide range of preferences and requirements. The diesel options push the boundaries of what’s expected in the commercial van sector, with the top-tier 2.0-litre EcoBlue engine delivering a robust 168 horsepower through an efficient eight-speed automatic transmission. For those leaning towards a greener alternative, the plug-in hybrid (PHEV) model combines a 2.5-litre EcoBoost petrol engine with an 11.8kWh battery for an impressive 229 horsepower and the ability to travel approximately 33 miles using electric power alone. The introduction of an all-electric model is perhaps the most exciting development, featuring a 65kWh battery and a powerful 210KW motor. This variant not only promises zero emissions but also ensures a dynamic driving experience with its rear-wheel-drive configuration and multiple drive settings, allowing drivers to tailor the vehicle’s performance to their liking.

Customization and Technology

Personalization is at the forefront of the MSRT Transit Custom‘s appeal. The vehicle offers an extensive palette of colours, including the eye-catching MS-RT exclusive Blue, alongside a range of vibrant greens, yellows, and more, enabling owners to align the vehicle’s appearance with their personal or business branding. This emphasis on customization extends to the cabin’s technology and comfort features. Equipped with the latest SYNC 4 infotainment system, intelligent adaptive cruise control, and reverse brake assist, the van provides a connected and safe driving experience. The hand-crafted interior showcases an exquisite combination of eco-leather and suede, with added luxuries like a heated steering wheel and seats, making every journey enjoyable and comfortable.

Final Thoughts on the NEW Ford Transit Custom MS-RT

The Ford Transit Custom MSRT represents an exciting fusion of practicality, style, and performance. It caters to a unique segment of the market – drivers who demand more from their commercial vehicles. This van stands out not only for its ability to perform the day-to-day tasks expected of a work vehicle but also for its capacity to deliver a driving experience akin to that of a sports car. With its motorsport-inspired aesthetics, powerful engine options, and state-of-the-art technology, the MSRT Transit Custom is more than just a van; it’s a statement of ambition, offering a compelling blend of work and play that redefines expectations.

Ford Transit Custom MSRT
Ford Transit Custom MSRT
Ford Transit Custom MSRT logo white

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